Building a growth partner for India's entrepreneurs.

Ritesh Baraskar is the Founder & Director of RupeeBiz and the driving force behind the 1213 Group. With more than 29 years of experience across startups, channel distribution, market development and technology-enabled businesses, he has spent his career turning on-ground distribution insight into scalable digital platforms.

He shaped RupeeBiz around a simple mission — to help startups and digital platforms create recurring engagement through essential everyday services such as recharge, bill payments, FASTag, travel and payouts. Under his leadership the group has grown into four companies spanning payments, commerce, refurbished devices and software.